The Evolution of Persona Building with AI
Building buyer personas is usually one of the first steps taken in the go-to-market process. More than often it becomes a tedious guessing game for marketers, relying on sparse data…
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Addressing the Limitations of Gen AI in Targeted Marketing
The challenge with current AI systems GPT4, Claude and nearly every language model today were trained by learning to predict the next word using the entirety on the internet, and…