Find the cybersecurity buyers that matter.
Influence their journey.
Drive pipeline.
GTMfusion identifies which accounts are moving, where cybersecurity buyers are researching and forming opinions, what competitors are doing, and which GTM plays are most likely to create pipeline.
SANS CISO Network
communityRisky Business podcast
podcasttl;dr sec newsletter
newsletterr/cybersecurity exposure threads
communityBSides regional circuit
eventCompetitors mentioned ahead: 2 of 4 tracked
Cyber vendors need the right buyer signals.
Buyers make decisions in communities, podcasts, and AI chats. The buying signals are out there, but nobody is turning them into a cohesive plan.
Cybersecurity Intelligence Module
Cybersecurity isn't one market. It's ten opinionated sub-categories with different buyers, proof standards, and channels. Every plan ships with 25 years of category-specific pattern-matching built in, ending with the Trust-Readiness Score: whether you've earned the right to use each channel.
- Pre-loaded CISO / SecOps / AppSec / Cloud / Identity personas with real triggers
- Buying Motion Graph: three cyber buying-motion archetypes that map each trigger to the committee to engage, the proof they expect, and the first play to run
- Curated subreddits, Slack groups, podcasts, newsletters, conferences, by sub-vertical and stage
- AI search prompt clusters for AI-SPM, CNAPP, DSPM, XDR, AppSec, identity, exposure management
- Named influencer & analyst engagement maps (Risky Business, tl;dr sec, Anton Chuvakin, Allie Mellen)
- Anti-pattern detection: flags vague AI claims, missing architecture pages, marketecture-vs-architecture gaps
- Validated playbooks: when RSA pays off vs. when BSides regional wins for Series A
Six modules. One demand engine.
Every module reads from the same brand, ICPs, and signal graph, so what one learns, the others use.
Input your product. Get an execution-ready GTM plan.
Start with a company URL and a short product description. GTMfusion turns it into prioritized channels and concrete next steps, in minutes, not weeks.
Analyze
Drop in your company URL and a few lines of product description. AI builds a structured GTM profile: category, target market, pricing, brand voice, weak assumptions.
Map
Approve 1-3 ICPs. We generate a Channel Map of 12-18 named decision surfaces per ICP, with rationale, score dimensions, evidence, and one runnable first experiment each.
Prioritize
Rank channels by ICP fit, trust readiness, competitive whitespace, and time-to-signal. The top 3 are surfaced with cost ranges and 2-8 week timelines.
Execute
Run the channels, such as social media posts, outbound email sequences, podcast sponsorships, content creation and much more.
Built for cybersecurity GTM teams.
Try everything free for 14 days.
Early-stage cyber vendor? Ask about founding-partner pricing →
Compare plans
| Capability | Starter $199 / mo | Growth $699 / mo | Agency from $1,499 / mo |
|---|---|---|---|
| Brands | 1 | 1 | Unlimited |
| Seats | 1 | 3 | 10 |
| ICPs + ranked Channel Map | Included | Included | Included |
| Asset Studio + Experiments | Included | Included | Included |
| Report: PDF + share link | Included | Included | Included |
| CSV import / export | Included | Included | Included |
| AI Search Results (ChatGPT · Perplexity · Gemini · Claude) | 1× / month | On-demand | On-demand |
| AI search to pipeline revenue tracing | Not included | Included | Included |
| Lead Radar: daily buying signals + verified contacts | Not included | Included | Included |
| Competitor Radar: AI share, moves, dossiers | Not included | Included | Included |
| Slack, HubSpot & Clay integrations | Not included | Included | Included |
| Cybersecurity Intelligence Module | Included | Included | Included |
| Support | Standard | Priority | Dedicated |
Every plan includes the Cybersecurity Intelligence Module. Every trial starts with full access for 14 days, no credit card.
Your buyers are moving.
See it daily.
Or book a 20-minute demo if you'd rather have a human walk you through it.